Local Roots, Global Perspective

The Story Behind Luxe Auto Center’s Turab

In the bustling heart of Sacramento, CA, where the roar of engines meets the pulse of the city’s rhythm, there’s a name making waves in the automotive world — Luxe Auto Center. Behind this rapidly growing business is a young, driven entrepreneur whose story is as compelling as his dedication to his craft: Turab.

A Sacramento Son with a Worldly View

Born and raised in Sacramento, Turab has always had a strong connection to his hometown. His educational journey began at Cosumnes River College, where he earned two associate degrees. His thirst for knowledge then took him to UC Riverside, where he earned a bachelor’s degree in Political Science with a focus on International Affairs. Before transferring, Turab briefly worked as the Lead Deputy Field Organizer for a Congressman, honing his skills in organization, strategy, and community engagement—qualities that would later prove invaluable in his entrepreneurial endeavors.

From Tires to Team Leadership

After graduating from UC Riverside, Turab ventured into the automotive industry, starting humbly at Goodyear Tires by replacing tires. His innate knack for customer service and operational efficiency quickly propelled him to the roles of Service Advisor and, eventually, General Manager. These formative years gave him a comprehensive understanding of the automotive repair industry and sparked his vision for a different kind of auto shop—one that treats customers not merely as transactions but as part of an extended family.

The Birth of Luxe Auto Center

In 2024, at just 26 years old, Turab took a bold leap by partnering with his cousin to open Luxe Auto Center. The shop quickly established itself as a one-stop destination for comprehensive auto repairs, alignments, suspension work, and tire services (excluding body and paint). A standout service is their innovative tire road hazard plan, which offers a full tire replacement within the first 20% of tread wear and a prorated plan thereafter—an approach that underscores Turab’s commitment to customer care.

During the early stages of Luxe Auto Center, Turab was also enrolled at Sacramento State University, pursuing an MBA. Balancing the demands of a growing business and rigorous academic work was challenging, but his determination to create a unique, customer-centric auto shop never wavered.

A Family Man at Heart

While Turab’s professional achievements are impressive, they are deeply rooted in his personal values as a devoted family man. Married to his loving wife, Bariha, he finds balance and strength in the support of his family. Together, they are raising two beautiful children — their daughter, Daneen, and their newborn son, Miqdad. For Turab, family isn’t just a cornerstone of his personal life; it shapes the way he runs Luxe Auto Center. The empathy, patience, and commitment he has for his own family extend to the way he views and serves his customers.

A Vision Beyond Profit

What truly sets Luxe Auto Center apart is Turab’s philosophy: customers are not just revenue sources, but valued members of a growing family. His approach emphasizes transparent, budget-friendly solutions tailored to individual needs. “Our goal isn’t just to be the best auto shop,” Turab explains. “It’s to create a space where customers feel valued, heard, and taken care of.” This ethos drives every aspect of the business, ensuring that Luxe Auto Center is built on trust and genuine care.

Looking to the Future

While Luxe Auto Center is already a success story, Turab’s ambitions are far from limited to one location. With an eye on sustainable growth and community impact, he plans to expand Luxe Auto Center by opening additional locations when the time is right. His dream is to bring his unique approach to auto repair to more neighborhoods, further solidifying his legacy as an innovator in the industry.

A Dream in Motion

Today, Luxe Auto Center stands as a testament to Turab’s dedication, vision, and unwavering commitment to his community and his family. With roots firmly planted in Sacramento and ambitions that stretch far beyond, Turab is not just building a business — he’s crafting a legacy. In an industry often driven by profit over people, Luxe Auto Center shines as a beacon of integrity, community spirit, and customer-first values.

Turab’s journey—from a local Sacramento native to a rising entrepreneur and a dedicated family man—reminds us that success is not solely measured by numbers but by the positive impact one makes on both the community and the people who matter most. As he continues to steer his business toward a promising future, one thing remains clear: the dream of Luxe Auto Center is only just beginning.